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Something to Consider.
Consider this. When visitors land on your home page, what do they see? Hopefully a clear statement of what your company can do for them and a straight-forward path to valuable content. You only have a few seconds to capture their interest before they abandon your site and go somewhere else.
Too often home pages are a political compromise of competing groups in your organization, each believing their message the most important and deserving of home page space. But what's most important is to focus on the needs of your audience.
Certain annoying things on your web site often cause visitors to abandon your site. Providing valuable content only in pdf format, which is usually optimized for print, not online viewing. Broken links. Forcing the user to scroll horizontally to view content. Fonts that use a color scheme that fades into the background. All of these things undermine your credibility and send visitors away.